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Kulture Khazana is the first South Asian cultural toy brand on a mission to make representation mainstream. Founded by a mom who couldn’t find toys or books that reflected her heritage for her son, we create hands-on products that celebrate Indian festivals, stories, and traditions in a way that’s playful, educational, and made for every family.
We believe culture is for sharing and our toys, crafts, and puzzles help connect with the richness of South Asian culture through creativity and joy.
From the Smithsonian National Museum of Asian Art to South Street Seaport, from universities celebrating Holi to classrooms across the U.S., Kulture Khazana has proudly brought cultural learning into iconic spaces. Our toys have been featured by Good Morning America, used by educators, and embraced by tens of thousands of families who want more than just a product – they want a connection.
Whether you’re celebrating Diwali, learning about Holi, or just looking for screen-free, meaningful play – we’re here to make sure every child sees their story reflected, and every family can experience the joy of South Asian culture.
When I became a mom, I searched for toys and books that reflected our South Asian culture, but found none. That’s when Kulture Khazana was born: a way to share my heritage with my son, and now, with families everywhere. We’re here to make South Asian stories playful, hands-on, shareable, and joyful for our community and beyond.
- Akruti, Founder & Mom
At Kulture Khazana, we turn South Asian heritage into everyday treasures — books, toys, and audio stories that are affordable, accessible, and joyful to share. Whether you’re a parent, teacher, or child at play, we make it simple to celebrate culture together.
We’re proud to have reached over 45,000 families, schools, libraries, nonprofits, and temples across the U.S. Today, Kulture Khazana isn’t just a cultural resource, it’s part of the mainstream experience, with our toys and kits available at major retailers and trusted by educators nationwide.
Kulture Khazana has proudly been featured on Good Morning America and CBS Mornings. We’ve shared our toys and activities with the Smithsonian National Museum of Asian Art, won the 2022 FedEx Small Business Grant Grand Prize, and became the first Indian cultural toy brand listed on Target.com and Nordstrom.com. Today, our impact spans homes, classrooms, and communities nationwide and our founder is honored to be a Tory Burch Fellow.
Kulture Khazana makes Holi unforgettable with vibrant, kid-safe color play. Celebrate the Festival of Colors with fun, educational kits that bring South Asian culture to life for all families.
From Rangoli art to Diya painting, discover fun and meaningful ways to share South Asian heritage at home or in classrooms.
Channel 2, Buffalo NBC interviews Akruti Babaria after her FedEx Small Business Grant Contest Grand Prize Win out of over 15,000 applicants nationwide.
Akruti and her son, join Daytime Buffalo to talk about their products, how they’re impacting the children and share the culture.
